Leads are too inconsistent
New enquiries depend on referrals or occasional campaigns. There is no reliable system keeping the business visible.
A more affordable way to grow your business
More leads. More revenue. Without the cost of a full-time marketing team.
Estra builds a tailored marketing system inside Claude or ChatGPT that helps your business attract customers, follow up opportunities and stay visible. It gives your team repeatable marketing capability for a fraction of the cost of hiring a full-time marketer or traditional agency.
Fixed build pricing
No compulsory retainer
Your team owns the system
Built around your business
Marketing overviewOpportunity pipeline
Active
Consistent activity creates more opportunities
VisibilityCampaign activeConsistent
EnquiriesFollow-up readyOrganised
CustomersRetention activeConnected
Your team stays in control✓ Human approval
Optional care from $399/month
Builds from$2,750 + GST
Ongoing careCompletely optional
Built insideClaude or ChatGPT
After handoverYour business owns it
Where revenue gets lost
Good businesses lose opportunities when marketing becomes an afterthought.
Most small business owners know they should be marketing more consistently. The problem is finding the time, people and budget to make it happen.
When the business gets busy, campaigns stop, leads go cold and past customers are forgotten.
Enquiries are not followed up
Potential customers enquire but do not buy immediately. Without consistent follow-up, many choose a competitor.
Marketing stops when work gets busy
Content, emails and campaigns get pushed aside because serving current customers always feels more urgent.
Hiring feels too expensive
A full-time hire brings salary, superannuation, software and management costs. An agency can mean another large retainer.
More capability without more overhead
Build the marketing capability you need without building an entire department.
Instead of paying someone to repeatedly start the same work from scratch, your business receives a system trained to understand what you sell, who you want to reach and how your brand should communicate.
Hire a full-time marketer
Add one person to take ownership of your marketing.
- Ongoing salary and superannuation
- Recruitment and training costs
- Additional software expenses
- Limited to one person’s experience
- Requires ongoing management
Use a marketing agency
Outsource campaigns and recurring execution.
- Large ongoing retainers
- Costs rise as services are added
- Knowledge often stays with the agency
- Your business competes for attention
- Ending the relationship can lose the process
Build your own system
Give your existing team repeatable marketing capability.
- Clear one-off build price
- Trained around your business
- No compulsory monthly retainer
- Your team owns and operates it
- Optional care when you need it
You are not renting another marketing service. You are building marketing capability inside your own business.
What the system helps you achieve
Focus your marketing on the outcomes that create revenue.
The goal is not to produce more marketing for the sake of it. The goal is to help your business create and convert more opportunities.
Generate more enquiries
Create clearer offers, advertising campaigns and landing pages designed to attract suitable customers.
More opportunities entering the businessConvert more leads
Give your team a consistent process for following up enquiries before potential customers lose interest.
Fewer warm leads going coldIncrease repeat business
Stay connected with previous customers through useful emails, offers, reminders and review campaigns.
More value from existing relationshipsStay visible consistently
Produce useful content without relying on the owner to personally write every post, article or campaign.
Marketing keeps moving when work gets busyUnderstand what is working
Organise performance information so your team can see which activities are producing enquiries, appointments and sales.
Better decisions based on real activityBuilt for the way you win customers
Different businesses need different paths to growth.
The system reflects how your industry attracts customers, builds trust and turns enquiries into revenue.
Real estate agents
Win more appraisals and listings while making better use of your database.
- More appraisal opportunities
- Better database engagement
- Consistent listing campaigns
- Greater local visibility
Mortgage brokers
Generate and nurture more qualified borrower enquiries.
- Better lead follow-up
- Stronger referral relationships
- Educational content
- More database opportunities
Accountants
Turn trusted expertise into more advisory conversations.
- More advisory demand
- Better client education
- Referral campaigns
- Consistent thought leadership
Trades and home services
Win more profitable local jobs and respond faster.
- More suitable enquiries
- Faster quote follow-up
- More customer reviews
- Repeat and referral work
Restaurants and local retail
Bring more customers back more often.
- More bookings or visits
- More repeat customers
- Better offer promotion
- Consistent local visibility
Choose your growth priority
Start with the part of your marketing costing you the most opportunities.
Begin with one outcome and add more capability as your business grows.
SYSTEM 01Retain
Get more reviews, referrals and repeat business.
Reputation and Retention System
Build a consistent process for reviews, previous-customer follow-up and referral opportunities.
SYSTEM 02Attract
Help more customers find and choose you.
Get Found System
Turn your expertise into search-focused content and clearer landing pages that encourage contact.
SYSTEM 03Stay visible
Stay visible without content taking over your week.
Always-On Content System
Plan, create and adapt regular content using a system that understands your business and brand.
SYSTEM 04Convert
Generate more opportunities and follow them up properly.
Lead Machine
Connect advertising, landing pages, lead follow-up and performance measurement.
SYSTEM 05Complete system
Give your team the capability of an internal marketing department.
Full AI Marketing System
Install all 14 Estra agents across lead generation, content, follow-up, reputation and measurement.
Prices are in Australian dollars and exclude GST. Advertising spend and third-party subscriptions are not included.
Compare All Systems and PricingA system your business owns
We build it. Your team uses it.
Estra handles the strategy, configuration, testing and training. You receive a working system with clear instructions and practical workflows.
- 01
Identify the revenue bottleneck
We find where visibility, lead generation, follow-up or retention is costing your business opportunities.
- 02
Build around your business
We configure the system using your services, customers, offers, brand voice and approval requirements.
- 03
Test and train
We test realistic scenarios and train the people who will use and approve the system.
- 04
Hand over ownership
Your team receives the completed system, written guidance and 30 days of launch support.
- 05
Maintain only when needed
Optional care covers health checks, troubleshooting, compatibility updates and minor improvements.
Specialist capability behind the system
Fourteen agents. One goal: business growth.
Purchase one agent for a specific requirement or combine them through an outcome-based system.
Google Ads Agent, Meta Ads Agent and Ad Copy Agent
SEO Agent, Landing Page Agent and Blog Creation Agent
Social Content, Social Posting, Creative Production and Print Advertising Agents
Email Marketing, Lead Follow-Up and Review & Reputation Agents
Measurement & Analytics Agent
Why business owners choose Estra
A practical marketing asset instead of another ongoing expense.
Built for established businesses that want stronger marketing capability without carrying another full-time salary or large agency retainer.
- 01Fixed pricing before the build begins
You know the scope and cost before committing.
- 02Built around your actual business
Your services, customers, offers, brand rules and approved information.
- 03No compulsory monthly retainer
Ongoing care is available, but it remains your choice.
- 04Portable between Claude and ChatGPT
Your capability is not permanently trapped in one platform.
- 05Human control remains in place
Your team reviews important outputs before they are published.
- 06Your business keeps the capability
The system, guidance and operating knowledge stay with your team.
Estra handles
- Discovery and system design
- Agent configuration
- Scenario testing and correction
- User training and written handover
- Covered maintenance under optional care
Your team handles
- Accurate business and brand information
- Reviewing and approving outputs
- Publishing content and managing campaigns
- Responding to leads and customers
- Advertising spend and subscriptions
Before you get started
Questions business owners ask.
Can Estra replace a full-time marketer or agency?
For many small businesses, Estra can reduce the need to hire someone for recurring work such as campaign planning, content, lead follow-up and customer communication. Your team still approves outputs, publishes content, manages advertising accounts and speaks with customers.
Will the system generate leads automatically?
The system helps your team create and operate the campaigns, landing pages, follow-up processes and content needed to generate opportunities more consistently. Results still depend on your offer, market, budget, execution and how effectively your team responds.
Does our team need AI experience?
No. Estra trains the people who will use the system and provides written instructions, examples and approval rules.
Should we use Claude or ChatGPT?
We recommend the platform that best suits your workflows. One live platform implementation is included in the standard build price. A second platform can be added when required.
Is monthly care compulsory?
No. Care is optional. It covers system health checks, troubleshooting, compatibility updates and minor improvements within the selected plan allowance.
Does Estra manage our daily marketing?
No. Estra builds and maintains the marketing system. Your team operates it, approves the work, publishes campaigns and manages customer relationships.
Can we start with one agent?
Yes. Individual agents are available when your business has one specific marketing need or wants to expand an existing system gradually.
Before you hire another person or agency
Find out which part of your marketing could be systemised first.
Book a free Marketing Systems Review and we will look at where your business is losing opportunities, which outcome should come first and whether Estra can provide a more cost-effective solution.
No pressure to purchase and no need to commit to an ongoing retainer. Prefer to compare the options first? Explore systems and pricing.